The girl effect is about spreading the word about girls living in poverty and the devastating results of that. It's about using our voices to make a difference. It's about believing that girls, in fact, can change the world when given a fair chance. Watch the video is better understand the situation at hand.
You can find out more information by checking out their website: The Girl Effect
I've been working on a little project (which I'll be announcing soon) in my shop, in order to help donate money to causes such as this, which remind us the importance of believing that girls in fact can and will change the world.